Time to Get Serious About Media Buying

UPDATE:  Gauher is having a live webinar tonight at 8PM Eastern to talk about Media Buying and go over the material in his course.  This is a big opportunity to get your questions answered live and in person.  If you’re even slightly interested in Media Buying, don’t miss this!  As of a few hours ago there were already over 700 people signed up and the max is 1,000 so… see if you can still grab your seat!

By now it should be obvious that I’m a proponent of Gauher Chaudhry’s new course on Media Buying, Media Buying Sumo. I’m promoting this course for a few primary reasons:

  1. I’m a customer of Gauher’s first, and an affiliate second. I know the quality of his information and it’s always top notch.
  2. I know first hand that Gauher “walks the walk” and actually does the things he teaches. He still earns his bread & butter income from paid advertising as he has for over a decade.
  3. I’ve seen the kind of traffic potential in media buys and it’s way too big to ignore.
  4. I’m currently working on a project that is perfect for the kind of large-scale mobile traffic that can now be had with a minimum financial commitment, and I intend to exploit that.

These reasons alone are enough to make me suggest that anyone who is serious about their marketing and wants to be able to really scale, should buy this course immediately when it launches tomorrow.

But I know how this whole launch business works, and I know I’m far from the only person making the same suggestion.  So what differentiates me telling you to buy this, from anyone else?

As usual, it comes down to the bonus I’m offering, which I will reveal to you in just a moment.

In the past, I’ve offered various types of bonuses for launches I’ve promoted (most of them Gauher’s, incidentally).  I’ve offered free licenses to some of my software products.  I’ve offered beta access to some of my “skunkworks” projects that were not released.  I’ve offered personal and private coaching, and a variety of other incentives in order to encourage you to purchase through my link.

This time however I’ve gone a slightly different route.  I’ve created something designed to actually shortcut and speed up the process you’ll have to go through, in order to get the most out of the purchase you’re going to make.

First, have a look at this infographic (click here for a high-res version):


Now, the way the live presenters at Gauher’s seminar presented their material, was a little disjointed.  I had this infographic created in order to create a “visual roadmap” of the content and make sense of the entire process.  Clearly just from glancing at this, there’s a lot going on and even an already-successful marketer could use some guidance!

But this graphic is only the beginning.  Personally, I’m a crappy note taker.  If I’m writing or typing notes, it means I’m not paying attention.  So I hired another long-time and well respected marketer (you have quite possibly used his tools in the past) to go over all of the videos and transcripts of the live presenters, and take notes on the important stuff.  I wanted to end up with a simple guide that would distill all the most important points that they made, into something I could absorb in a matter of minutes rather than hours of watching videos.  The bottom of the graphic outlines the rest of what I’ve had created:

  1. A thorough glossary of terms (the presenters use so many acronyms and “insider” terms that if you’re not already well versed in this arena, it’s easy to get lost)
  2. A step-by-step “process map” of what to do, and when (the actual steps you need to follow in order to succeed, are scattered all throughout the presentations)
  3. A summary of each presentation so you can jump in and get started immediately (these are the detailed notes I was talking about above)

On top of this, it just so happens that one of the most vital parts of succeeding in Media Buying, is an understanding and applied use of demographic data.  A few years back, I made a video called Demographic Domination that I made available to a select group of my own customers and students.  I’ve never marketed this video widely, and so only a handful of people have really ever seen it.  I was reminded of it today and so I watched it again for the first time in ages, and was pleasantly surprised to realize that it was a perfect fit for Media Buying!  It was created speaking specifically about PPV traffic, but all the demographic concepts of PPV apply perfectly to banners as well.

I’m going to include access to this video as part of the bonus, since I feel so strongly that it’s important information on a key component of Media Buying.  The video is 32.5 minutes long and I think will be very helpful to anyone considering this type of advertising.

So to recap, when you order Media Buying Sumo through my affiliate link tomorrow when the course launches, you’ll have an edge that others won’t. You won’t be forced to watch over 10 hours of live video in order to dig out the most valuable nuggets. You won’t be buried under an avalanche of new acronyms and terms. And you won’t be left wondering what order you actually do everything in, in order to maximize your chances for success. You’ll have all the most important bits spoon-fed directly to you, so that you can get started immediately and review the complete seminar footage at your leisure, when you’re feeling like doing so. And, you’ll get access to my largely-unseen Demographics Domination video to help you really understand the value and power of Demographics in your marketing.

Once again, don’t miss out on Gauher’s live webinar TONIGHT, if this area of marketing interests you at all!

Good luck!


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