SpeedPPC goes 4.0

Wow I can’t believe it, but it’s true… SpeedPPC 4.0 is about to be released.

The original SpeedPPC launch prompted my first ever affiliate marketing video, which then led to lots more and still more to come.  I was a huge fan of the original product, though at that time it was the “Cadillac” of marketing tools at a $500 price point.  Since it’s launch in 2007 there have been numerous similar tools, each putting their own twist on campaign building, but as far as I know SpeedPPC started it all.

Version 4 is a huge leap over the original, but of course there have been 2 generations in between as well.  Rather than me try to explain what’s new, I’ll reprint some of their own content here for you:

SpeedPPC V4 brings with it lots of new cutting edge features that will lift the game for those who use it.

These advancements include:


  • All the new features mean a shiny new interface, with customizable toolbars and improved data entry fields making it faster and easier to enter your campaign information.
  • Work efficiently following a streamlined workflow – through the logically ordered tabs dedicated to each step of the campaign process.
  • Manage your campaigns better with the Campaign Explorer, a Windows Explorer-type window that allows you to create, delete, refresh and rename campaign shortcuts and folders to arrange your campaigns in. Create a folder of campaign shortcuts per affiliate program or client.
  • Never lose a campaign by accident with our new automatic “save on close” feature
  • Save time exporting your SpeedPPC campaigns and set your output to automatically export after building
  • Organize your files more efficiently by setting your default file paths that you like to save your keyword lists, ads or campaigns in. Store them all in one folder or save them separately, eg. Expansion lists in one folder, campaigns in another.
  • Lots of interface improvements to allow for better workflow and ease of use.

Campaign Building

  • Completely rewritten campaign building allows for 300% faster build times.
  • Find more customers that are ready to buy by generating even more long tail search terms, combining up to 4 keywords lists. Building on the version 3.0 single and dual core campaign types, you’ll now see “Multi Core” campaigns allowing you to add up to 3 expansion lists that can be mixed with your main seed keywords (4 total keyword lists).
  • Target domain-based search queries with added flexibility to the Domain campaign type, giving you the option to set the country codes (eg. Co.uk) and top-level domains that you want to include (eg. .org, .net).
  • Enter your seed keywords as normal, with a more streamlined menu to save, clean and delete keywords.
  • Decide on the long tail search terms you want to build through the dedicated expansion keyword library (in addition to your expansion keyword viewing box). Enter 1-3 expansion keyword lists and order them for mixing with your seed keyword list in any combination.
  • Keyword mixing capabilities have been expanded, enabling you to mix keywords in list order and every variation. Don’t Mix Pair now allows for an additional expansion list that you can reference with SpeedPPC tokens for greater targeting ability. An additional mix type has been added called “Mix & Pair” allowing you to mix 2 keyword lists, while matching with another list to get the best of both worlds.
  • Cut your campaign costs by adding negative keywords through the dedicated negative keywords output for Google AdWords, with the ability to specify negative match types.
  • Improve the quality of your traffic by using the dedicated negative keyword match types with campaign and ad group level options (AdWords Editor only).
  • In addition to the traditional MSN bid fields, MSN adCenter Desktop now has a dedicated section for keyword bids to match the new dedicated output file.
  • A dedicated output has now been added for Content Network campaigns, based on both keywords and image ads.
  • Custom output fields have been consolidated on the bids tab so they can be easily referenced in the one place. Simply choose your custom search engine, then enter your bids, etc.
  • Dedicated functionality for Content Network advertisers, giving you the power to create ad groups intuitively on keyword themes and target ads at each themed ad group.
  • Enjoy more flexibility in your ad group creation with expanded grouping choices including:
  • Creating ad groups based on 1-3 expansion lists
  • Segmenting ad groups based on keyword themes. Just feed in a list of keywords and it will instantly auto-theme them for you.
  • Create multiple keyword ad groups, under the same campaign
  • Get a visual on all your auto-generated ad groups with the new Ad Group Builder, allowing you to view all the targeted ad groups created and the keywords in each.
  • Make quick re-arrangements using the “drag and drop” feature to drag keywords from one ad group and drop them into other ad groups.
  • Quick options to add and remove ad groups from the Ad Group viewing window.
  • Easily change your ad grouping and re-build your ad groups at the press of a button.

Image Ads

  • Expand your reach on the Content Network with SpeedPPC’s brand new Image Ad feature
  • Save time setting up your text ads by storing and retrieving complete sets of ads under both Standard and Advanced Ad builders
  • The URL separator for your ads has been handily relocated to the standard ads tab, so you can control how the keywords in your ad URLs are best displayed for maximum click throughs
  • Need a fresh slate? Start from fresh and clear all your ads with the click of a button.

Landing Pages and URLs

  • Improve your tracking by building unique keyword URLs in the new dedicated landing page tab
  • Click a button and SpeedPPC will check your URL is valid, so there are no nasty surprises after you launch your campaign.
  • Improve your quality score and let SpeedPPC check your landing page for keyword relevancy before launching your campaigns.
  • Improved landing page software to allow for updating existing databases by adding new records, deleting old records, or completely overwriting.

Dynamic Insertion Tokens

  • We’ve added new token functionality to SpeedPPC’s unique set of dynamic insertion variables:
  • Insert more relevant keywords into your ads and landing pages with additional tokens {expansion2} and {expansion3} for multiple expansion lists.
  • Tracking ID tokens can be set uniquely for each match type of a keyword – track your keywords plus the match types that are performing best.
  • Set two new tracking ID tokens to generate uniquely for each ad and/or ad group for even more tracking capability.

Improved Outputs

  • A new dedicated output tab has now been set aside for faster uploading into Bing/MSN using the free adCenter Desktop tool.
  • Quickly check your Google AdWords output prior to importing into AdWords Editor, with new headings for easy reference on each data field.
  • 2 new dedicated outputs have been added for Google AdWords, streamlining your ability to upload image ad campaigns on the Content Network.
  • Get a headstart on your own dynamic landing page template with an output added for simple landing page code. Use the quick copy function to insert the exact codes to dynamically generate the triggered keywords into your landing page content.
  • Use the new Output toolbar to quickly build your campaigns, export multiple search engine files at once (in Excel and CSV), and open the output folder to view all your output files at once.

So as you can see, all kinds of new goodies!  Oh and did I mention that it plays beautifully with LPGen?  😉

Now, I’ve already said I’m a big fan of SpeedPPC – and I am.  HOWEVER… I probably tell people NOT to buy it more than I tell them *to* buy it.  Why?  Because I don’t think it’s appropriate for the majority of marketers who ask me about it.

Here’s the thing… I compare SpeedPPC to a chainsaw.  If someone handed me a chainsaw and pointed me to a forest saying “Go build a house” I can be pretty sure I’m going to come back missing at least one limb!  I know nothing about building a house, let alone how to properly & safely use a chainsaw.  But in the right hands, a chainsaw is an amazing tool and can be hands down the fastest most effective way to chop wood.

SpeedPPC is a lot like that.  It lets you do what you already know how to do, on a larger scale and much faster.  The problem is, what if you only know how to make money-losing campaigns?  Then you’ll build BIGGER money-losing campaigns, FASTER!  Not really ideal is it?

This is where I’m pleased to see that Jay & the gang are including a heavy educational component this time out.  I’ve noticed in the last year or so that they’ve been putting out some pretty good content on PPC, best practices, that sort of thing… and they appear to be taking that to the next level with their latest endeavor.  Go check out their free video series and see what I mean… it’s good stuff!

With a tool like SpeedPPC in your arsenal, it’s crucial that you have a really good foundation and strategy for using it, otherwise it’s either going to do nothing for you, or worse cause you to lose a limb.  I’ve gotten a sneak preview of some of the content they’re putting out.  It’s focusing on the fundamentals, on making incremental improvements in order to see BIG results down the line.  None of this “get rich quick” crap here… it’s solid, foundational stuff that we all could use a refresher on even if we think we know what we’re doing already.

But hey, this is a product launch right?  And product launches today are all about bonuses aren’t they?   😉

You’re in luck then because I’m going to offer a very exclusive bonus that, in the right hands, will make some people fortunes.  And I’m not kidding or exaggerating at all… I’m absolutely serious.

I’m going to do a repeat of the bonus I offered for PPVFormula a few months ago.  I’ve never offered this at any other time, but I think it’s especially valuable here.  Here’s what that bonus included:

1) An account with my exclusive, private, closed-doors keyword tool – KWBot.

KWBot is a world class keyword list building machine.  It will build you lists like you’ve never seen, going incredibly deep yet staying absolutely targeted.  It is *not* a simple multiplier.  It will dig up actual searched-for keywords that have little to no competition and that you can dominate with ease.  This bonus account will come with 5 credits to get you started, and since each credit will return 1,000 unique keywords into your account, that’s 5,000 keywords for you to start out with.  After that you can purchase more when you run out, for $1 per credit.

2) Access to my Prepop Power Profits report.

The subhead pretty much says it all –

“How I Built a List of Over 60,000 Optins in Less than 6 Weeks and Earned $64,821.60 in CPA Commissions Doing It!”

This was a technique that I had to uncover for myself because NOBODY was talking about it (and I mean it, I hunted high & low for anyone saying anything about prepop… and found almost nothing.) It was done all with PPV traffic although the concept applies regardless of your traffic source. I had people contact me within days of implementing this that had suddenly gone from $50/day in profits to $300/day just from this one technique. Until now this has only been available to people who referred enough leads to www.CPAHotSpot.com but you can get it without any additional effort!


I am working on a very high level follow-up course that will be for PPVFormula community members only, designed to take Gauher’s existing techniques and crank them up with everything I have learned through LOTS of trial and error, about using PPV traffic. I’m going to GIVE you one powerful module from this course for free as part of this bonus. It’s titled “Demographic Domination” and goes in depth about obtaining and using demographic data in your PPV campaigns. This is stuff that is mentioned but really not covered in depth in PPVFormula, and will give you a huge edge in your campaigns if you utilize it.

Now, don’t downplay the significance of this.  KWBot is absolutely positively unique in the world of keyword mining tools.  There is nothing like it and I’ve had a lot of users tell me that it’s their only or at least their primary keyword tool now.  It is NOT just another “keyword research” tool.  It’s a list builder the likes of which has never been seen, and it is very exclusive.  I don’t have it open to the public, I save it just for special occasions like this, when I open the door to a few more users.  If you’d like to get some idea of what it can do, check out the tutorial videos for yourself.

The Prepop Power Profits report has made a lot of people a lot of money and is also totally unique… nobody (not that I could find anyway) aside from myself has ever really talked about prepop and what you can do with it.  Those with a creative “out of the box” mindset will LOVE this one especially.

And lastly my Demographic Domination video… again at first glance it’s just a simple little 30 minute camtasia video right?  But in the right hands, a full understanding and mastery of several demographic tools, combined with tools like KWBot and SpeedPPC, and unleashed onto the various content networks out there… well pretty much it’s “game over” at that point as I know several people doing exactly this formula.  This video was created with PPV traffic buyers in mind, but the concepts of understanding and using demographics, apply no matter what type of traffic you use.

So there you have it.  Buy SpeedPPC4 now through my link and you’ll get access to all three of these bonuses.

Oh and if by chance you already got this bonus for buying PPVFormula… well, just let me know and I’ll figure out something else special just for you.  😉

Happy campaigning!!


10 thoughts on “SpeedPPC goes 4.0

  1. Danny – try again… I just tried and their page didn’t load for me, but then a few seconds later it did. My guess is they’re just getting crushed with visitors and all that video is bogging things down.

    Rob & Peak Traffic – Yeah this was the one concern I had, that most of the people on my mailing list or that read my blog, are already customers of mine and have all my stuff! LOL Not a bad thing I suppose, and I’m not willing to just throw together a bunch of PLR I have laying around as a bonus. 😉

    I have some things in mind but I’ll want to keep them a secret so I don’t just get everyone & their brother wanting to mix & match their bonuses from me. If anyone buys SpeedPPC through my link but has my stuff already, let me know and I’ll tell you what I have in mind for you. Sorry to be so clandestine but if I say what it is here, then I’ll get people wanting to trade bonuses or whatever and it gets too messy!


  2. I love Speed PPC and have used it since it first came out and I did watch that first video of yours mate. so looking forward to checking it out and to LPGen 2.0 as well

  3. Hey Jonathan, I just purchased and emailed you my receipt. I was one of those PPVF guys so I am excited to see what alternative bonuses we will get 🙂

  4. Hi Jack,

    SpeedPPC is a great compliment to LPGen, but definitely doesn’t replace it. They have a small amount of overlap in that SpeedPPC can pass some parameters to your landing page via a subid for simple things like dynamic keyword insertion, and they also have a script that allows you to use an affiliate datafeed to generate a web site. These are all things LPGen can do as well, but LPGen does a TON of other stuff too, and vice versa. SpeedPPC is for building the campaigns, and LPGen is for building/housing the pages that you send all that traffic to.

    Any of the subid values you might pass in your SpeedPPC-generated URL, such as seed= or final= or matchtype= will automatically have corresponding tokens in LPGen, such as %%final%% and %%seed%% and %%matchtype%%, etc. so that you can easily insert them into your LPGen pages without needing to mess with any PHP echo codes, or anything like that.

    Hope that helps clear it up!


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