I don’t know how many people even know about Looksmart, but they’re one of the larger 2nd tier PPC engines. They do have a lot of traffic and it can be a whole LOT cheaper than Adwords for the same clicks.
Click the “Looksmart Video” link on this page to learn how to set up a looksmart campaign. If you’re into PPC at all, this will be a valuable 14 minutes and 47 seconds!
Make sure to sign up for the free Webinar Gauher is going to be holding, on the same page.