How scary is it that we don’t know, what we don’t know??

I just came across this TED talk on Google (and others’) approaches to filtering what we get, based on what we’ve looked for. VERY imperfect and a bit concerning on where it might be heading… check it out, what do you think?

As web companies strive to tailor their services (including news and search results) to our personal tastes, there’s a dangerous unintended consequence: We get trapped in a “filter bubble” and don’t get exposed to information that could challenge or broaden our worldview. Eli Pariser argues powerfully that this will ultimately prove to be bad for us and bad for democracy. (Recorded at TED2011, March 2011, in Long Beach, CA. Duration: 9:05)


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