Google – What the F**K are you doing?!?!??!

Seriously – Do No Evil???  Well how’s this for being evil to Adwords advertisers!!!

Google has made “improvements” to Exact match and Phrase match to make them fuzzy. That means that when you advertise on a keyword, you’ll now be automatically advertising on misspellings, plurals, and any other form of the word.

Sounds kind of subtle, right? No big deal, maybe it *is* an improvement. No, it’s a pretty F*%king big deal that’s going to screw a lot of advertisers, and I’ll tell you why.


So if you use Adwords, prepare to get financially raped without recourse.  I suggest you go opt out of this lovely new “feature” right quick!!!


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