Anyone who pays any attention whatsoever to marketing trends and technology, is probably aware of the explosion in cell phone use worldwide.

I’m in the USA and while we like to think of ourselves as so technologically advanced, there are certain areas where we are way WAY behind the curve, and mobile phone technology is one of the biggest.

The rest of the world has adopted the mobile phone years before we did.  Some countries have put mobile phones in the hands of just about every single member of the population, even down to the lowliest beggar on the street!

What this means to marketers of course, is a massive audience.  And wherever there’s an audience and a means to reach them, there’s going to be marketing, advertising, and sales.  That’s the tricky part for marketers though - how to sell to these people.  Mobile phone use is such a different behavior than a normal computer, the environment of the user, the amount of their attention you can command, limitations of mobile browser technologies… all these things conspire against marketers who only know the “traditional” way of selling stuff online.

Enter the gurus to teach us everything we need to know about making gazillions of dollars in the new Gold Rush.

I’ve seen mobile courses that make ridiculous promises and in my opinion are basically using the “mobile” buzzword to get you hooked, but then delivering something else.  I think most of us would call that “bait & switch”.  I mean, if someone tells me they’re going to teach me to make money with mobile, but proceeds to show me how to list build off mobile and make money via emailing that list, then it’s not really making money from mobile, is it?  It’s email marketing!

This is where Gauher Chaudhry’s MobiBlueprint course intends to deliver the goods.  It’s all about making money directly from mobile marketing.

Gauher has been working on monetizing mobile traffic for a few years now, and in fact I remember speaking with him about some of his earliest experiments when there was barely any mobile traffic even to be had.  The Android platform barely existed, even the iPhone was somewhat of an unknown quantity.

But in his typical fashion, Gauher charged ahead anyway, even though there were a trillion obstacles in the way.  He spent plenty of money without seeing a return, just to test and experiment, in order to find out what worked, and what didn’t.

And this is what, in my opinion anyway, differentiates Gauher from so many other course makers.  Everything he teaches, is exactly what he actually does in his personal business every day.  Despite having authored and sold several Internet Marketing training products, it’s still not his core business.  His true business has always been driving leads via CPA offers using whatever traffic sources were available to him (organic, PPC, PPV, banners, mobile…)  He’s one of those guys who is in the trenches day in & day out.  I’ve spent time with him in his home and watched him sit with Excel for an hour doing his stats.

OK but this is supposed to be a MobiBlueprint review right?  Well the fact is I do have access to the course, and have given it a quick skim… but I’ve been so busy working on my Admob automation tool (not to mention the dozen other projects I have going right now… argh!) that I haven’t had time to really sit down, go through all the videos, make notes, and implement.  I will say though that the content looks thorough… here’s the table of contents:

1. Fundamentals & Opportunities of Mobile Marketing
2. How to mobilize your business (Email/Web)
3. Mobile Commerce
4. SMS/Text Messaging
5. Mobile Affiliate Marketing (PPC/CPA/Lead Gen)
6. Building & Selling Apps
7. Monetizing Mobile Content
8. Selling Mobile Marketing to Brick and Mortar

Each module is around an hour in length it appears, with a PDF transcript as well as an MP3 download, AND a copy of the slides used in the presentation!  In my experience, this is unusual and puts the MobiBlueprint course way ahead of the pack.  Rather than going to lengths to restrict you from learning in the way that suits you best, Gauher and his partner Kim are going to great lengths to make SURE you can learn your preferred way!  They even provide links to tools for watching the FLV files if you should choose to download the course videos to your own computer.  Very nice!

There are also helpful links at the bottom of many of the modules, to additional tools or resources, and the whole thing is in a blog-like format where people can comment, so I’m looking forward to seeing what sorts of things people have to add to each module this way.

All in all this looks like a very good course, and I know that Gauher is an excellent teacher and I have no shortage of faith in his ability to deliver what he promises.

HOWEVER!!!

Despite how great I think the content looks and despite how much I trust and respect Gauher, the fact still remains that this is another “shiny object” in an already way-too-shiny industry.  Should you jump on the mobile bandwagon?  Maybe… but maybe not.

Before you buy this or any course, tool, or other IM related product or service, I encourage you to ask yourself how this directly fits into your current direction, and current business.

If you can’t come up with immediate ways that this is a definite fit for you, don’t buy it.

If you’re firmly on your way down one particular path, the last thing you need is someone to come along and convince you to get on a different path and start all over.  Focus is a huge problem for internet marketers in particular it seems, and while I’ll be the first one to say that I believe mobile is going to be a massive part of the future of online marketing, I don’t want to see people buy this course just because it’s the latest shiny object and they can’t resist, even though they won’t actually end up using or implementing the material and techniques.

OK… now that my rant is over… ;)  It’s time to present to you another shiny object!  LOL

Seriously, if you are in fact going to get into mobile marketing, you won’t be alone.  There’s going to be plenty of other competition entering the same markets at the same time as you.  You need a competitive edge… something they won’t likely have, that gives you a big advantage.

For me, that advantage is usually in the form of some sort of automation or systematization.  As soon as I saw Admob, I knew it needed to be automated.  Facebook Ads has been automated.  PlentyofFish has been automated.  Google, Yahoo, Bing, and the rest of the PPC world has been automated.  Mobile needs automation too… and so I set to work building it.

You may have already watched my teaser video on admob automation, in which case you have an idea of what I’m doing already (though It’s still improving it as I write this).  I haven’t yet decided how widely I’m going to make this available, or what sorts of limitations I’ll place on it.  But I will tell you this…

Those who buy MobiBlueprint through my affiliate link, will be guaranteed a chance to get access to it when I’m ready to release it.  The rest of the world may not ever get to lay eyes on it.

To sum up… *IF* mobile marketing is something that makes sense for you and your business, then I highly encourage you to check out MobiBlueprint and give yourself the competitive advantage of automation that I’m going to be providing.

Enjoy!

Jonathan

If a picture is worth a thousand words, then this video must be priceless!

Those who opt-in to Gauher Chaudhry’s free MobiBlueprint prelaunch information, will be the first to get access to this in the very near future.

www.mobiblueprint.net

If you’re going to make a serious go at mobile marketing, you don’t want to miss this.

Jonathan

You may or may not have heard but Gauher Chaudhry is going to finally be really launching his Mobile Traffic course very soon. It’s been in the works for quite some time, and was even “soft launched” a while back to a small group of people who wanted to be on the bleeding edge of online marketing.

I don’t promote most of the stuff that comes down the pipe (though I’m asked to), but when Gauher’s behind it, so am I. He knows his stuff, always delivers, and practices whatever he preaches. I trust him with my (business) life.  So watch for MobiBlueprint and take advantage of the free content Gauher will be giving away.

Plus, I have something very very very special I’m cooking up to go along with his course. Something nobody else on the planet has (that I’m aware of anyway) and something that, if applied to mobile traffic, could be the difference between moderate success, and absolute total mobile domination.

Stay tuned for info on that… it’s not quite ready yet but I’m putting the finishing touches on it as quickly as I can.

UPDATE:  I’ve decided that those who opt-in to MobiBlueprint from this post, will be the first to find out what I’m working on and have a chance to get their hands on it.  Everyone else will have to wait a while.  So if you want to have a massive mobile traffic competitive edge, go opt-in to MobiBlueprint now and you’ll hear from me soon!

Jonathan

I get asked all the time what I use for tracking and stats.  The answer to this day is still “mostly Excel and pivot tables.”  Even with all these various software tracking solutions that have come out, none of them give me the instant visibility into my data that Excel does.  But very few people seem to use pivot tables, or be comfortable with them at all.  I hope to change that with this quick tutorial.  Enjoy!

Oh also this is using Excel 2007 under Windows. If you’re on MacOS or any older version of Excel, the Pivot Table interface is different and utterly unintuitive. I can never figure it out so frankly this alone is reason enough to upgrade in my opinion.

Jonathan

I recently promised a bonus video for those who purchased A.M. Khan’s Adtext Image Creator software through my link.

Well I’m sorry to say you’re not getting a video.

You’re getting *FOUR* videos.

This turned into over an hour of pure content, split into 4 videos, covering the complete process of setting up remarketing for use with PPV.  I call it “Remarketing Unleashed”.

The 4 videos are:

01 - Introduction
02 - Remarketing Code
03 - Adwords Campaign
04 - Adwords Reporting

Frankly I’m very pleased with how these came out, and I think they will give a major leg up to anyone who wants to try remarketing.

Again these videos are available for free to those who purchase Adtext Image Creator through my affiliate link.

Also don’t forget that TODAY, Monday June 28th is the FINAL day for the $97 price on AIC.  This is a steal so if you really think that remarketing and banners are in your future, and you don’t already have another tool to handle that part of the process, I strongly suggest you consider AIC very seriously.

I’m just as excited about remarketing as I was on the original phone call with A.M. - maybe even more.  A bunch of you have been emailing me with your early results, and I must say that while nobody has admitted to hitting it “out of the park” yet, the potential is DEFINITELY there and there are some very cool things brewing for some of you!

I hope that my videos will help you understand how to set everything up, if you haven’t already figured it out.  And even if you have, I throw out a few ideas and possibilities that I think are worth listening for.

If you already bought AIC during this special, grab your Order Number from your receipt and go start watching now!

If you buy AIC today before the deal ends, give me up to 24 hours to add your order ID to my system for access to the videos.

Enjoy all!!

Jonathan

P.S.

Yes I will make these videos available directly in the near future, but I want to reward the new AIC buyers with a head start first.

Boy this was sure a busy weekend.  In addition to reading through all your applications to my consulting club, I got so fired up by A.M. Khan revealing to me the potential of remarketing, that I set up several PPV and banner campaigns to start collecting data.  Now I’ve got to send welcome emails to everyone who’s been accepted into the club, as well as notify everyone who bought AIC how they will get my bonus video.

Whew!  You guys & gals keep me on my toes!

So here’s the important bits:

1)  Those of you who have applied to be in the consulting club, as of this morning I’m caught up on all submissions and will begin notifying those who are accepted shortly.  If you didn’t get accepted, sorry about that… for one reason or another I just didn’t feel it was a good fit for both of us.  Don’t take it personally!  =)  There is a waiting list that I will put everyone else on for the future, in case I accept some more people or others cancel.

I’ve got room for some more people so if you’re still thinking it might be a good fit for you, go submit your application right now.  I’ll stop taking applications soon, probably this week.

2)  For all of you who just purchased Adtext Image Creator through the $97 special, I’m collecting data now in order to create the bonus video for you.  I want to have as much to show you as I possibly can so just be patient.

My intent with the video is to show you a complete start-to-finish waklthrough of adding remarketing code to a PPV campaign, building remarketing lists, and creating the banner campaign to go with it.  For sheer simplicity I’m not even using AIC for this demonstration.  Using it will give you much greater flexibility and ad coverage, but I would have to make this a complete training video on how to use AIC as well and I’m just not up to that right now.

By the time you finish watching the video, you should be able to build your own remarketing lists without any difficulty using PPV or actually any traffic source of your choosing.  From there, it’s up to you how well you can convert them from your Adwords content network campaigns.

That’s it for now… oh one other thing, I just got wind of something a couple friends are doing that also sounds really top notch.  I’ll write about that separately.

Jonathan

I had a phone call with a friend and fellow internet marketer, A.M. Khan the other day. I had planned to ask him some questions I had about Google’s new remarketing features, since I knew only a little bit and was genuinely curious about it.

I watched his video about remarketing.

I thought I pretty much got the picture.

I thought I knew where the conversation would go.

I thought it would last around 15 to 20 minutes.

I couldn’t have been more wrong.

You’ve got to listen to this, especially if you use PPV at all and have an Adwords account (or plan to get one).

Remarketing Call With A.M. Khan (mp3)

This is 100% for real, totally unscripted and completely unexpected. PPV and PPC people need to listen to this!

Of course A.M. also had something to promote, even though I kinda hijacked the call for my own selfish interests! LOL

He makes an offer on the call of his Adtext Image Creator 2.0 software for $197. That’s half price and I thought it was an awesome offer.

But then we talked a couple days later.

One thing led to another and he agreed to drop the price from $397 to only $97 for 2 weeks just for my readers & customers!

Before you buy, make sure you read the rest of this post!

www.tooltrainer.com/aic

If you don’t already have a tool for mass-producing banners in all the appropriate sizes for your content network/remarketing campaigns, you should really give AIC a try.

Now for the really fun stuff… it doesn’t stop there. This is where you’re going to want to pay attention if you use PPV or plan to.

I got so excited about the potential of what we discussed on the phone, that I immediately set up a few test campaigns to see if it actually was possible.

Well sure enough, IT IS possible! I’m now building remarketing lists that I can zero in on again later via PPC, from the cheapest of the cheap PPV traffic.

I can target these people EVERYWHERE they go on the Content Network.

Screw site targeting.

Forget trying to guess what websites they might visit.

I can show ads to them REGARDLESS of the sites they’re on, even if they aren’t related to the original niche!

I was able to add 1,000 targeted people to my first test “health products” remarketing list for just $15 from PPV traffic.

I’m working on another list now for auto insurance, and another for credit.

The possibilities here are staggering.

I’m producing a video documenting the technique and my findings, and will make it available as a bonus to all who buy Adtext Image Creator through my link.

www.tooltrainer.com/aic

You’ll get to see me developing and refining the technique as I go. This is so new I’m not sure there’s even anyone else in the world who’s done this (if there is they certainly aren’t talking about it!)

But listen to our call first, as it may even be all you need to get started with this technique. Still I expect my video will help clear the whole process up a lot for those who don’t quite get it just from hearing us talk about it.

I really think this could breathe new life into PPV and PPC in specific, and even affiliate marketing in general.

Seriously, go listen to this right away. Shut the door, turn off the phone, open your ears and pay close attention when I start getting really excited. You won’t miss it.

OK folks, it’s tool time! There’s a new player in the URL scraping/manipulation game. You may not have heard about it yet and even if you do it will probably get lost under the noise of the latest “hot launch” in the IM world. But this is one offering you really need to know the details about, so I made a video that you can watch here.

I strongly suggest you watch the whole thing… I spent a lot of time on this because I think it’s something that a lot of people will actually benefit from, in particular if they use CPV/PPV traffic but for PPC marketers as well this could be a big time & money saver.

If you find it useful, please hit the “Tweet” button on the upper right.

Enjoy!

Jonathan

You may not even know what this is since I don’t talk about it a whole lot and haven’t ever really opened it up to the world at large. KWBot is my personal keyword tool, my “secret weapon” if you will, that I’ve used for about 3 years. Around a year ago I decided to let a small group of people from the PPCFormula community have access to it, and I’ve offered access as an affiliate bonus a couple of times… but that’s just about it.

It wasn’t pretty, wasn’t fancy, but got the job done better than any other keyword tool, and in ways that nothing else worked. Here are the original KWBot tutorials.

I decided a little while ago to let a designer friend of mine loose on it, and he came up with a really cool look for it that I decided I’m going to go ahead and roll out. I got tired of the blank white background and dull un-styled web form.

I also had my programmer add a number of new features. I’ll be formally announcing what they are and how they all work soon, but for the moment… here’s a little tease for you:

See if you can spot the new options and start imagining how they might be helpful when mining for gold keywords…

Jonathan

April first, AKA April Fool’s Day. A day with a varied and
fascinating history:

http://en.wikipedia.org/wiki/April_Fools%27_Day

Often, this is a day of pranks that in my experience can often
go way too far, and be downright cruel.

But it’s not always that way. Google does a great prank of
some sort every April 1, they’re always good for a laugh!
(Make sure you look for today’s!)

But for me, I’m not the prankster sort. I can appreciate
certain levels of prankery (is that a word??) but in general
I’m more a pun kinda guy.

Today, I do indeed have something to say but I assure you it’s
no joke. I was inspired to do this by an instant messenger
conversation I had recently with a fellow named Dave.

I got to meet Dave a while back in Toronto at an event I was
attending, and a group of us got together and talked about all
sorts of interesting things. We kicked ideas around, shared
testing results and even some secrets. We talked about Prepop
too and I shared a bunch of my results using it.

That was the last time I heard from Dave… or so I thought.
Then the other day my IM client said I had a message from him,
asking for some help with a problem he was having. I
immediately replied, and then noticed that the date on his
message was from eight months ago!

WTF?!

Turns out he had tried to contact me last year but for some
reason the message only got to me now. Very weird. But we
had a nice chat anyway and what he told me blew me away.
Here’s the meat of the conversation:

[3/22/2010 8:48:21 PM] Dave: Hey Johnathan, great to hear from
you! Even if it is 8 months later
[3/22/2010 8:50:19 PM] Dave: I think I had a question for you
about tracking kw’s with the pre-pop method……..have it all
worked out. But THANK YOU!!!! I totally killed it with your
method in Oct, Nov, Dec
[3/23/2010 10:54:56 AM] jvc: Glad to hear you sorted it
though, and that’s great the it worked so well for you!
Congrats! I always love hearing that people actually used
my info!
[3/23/2010 10:55:55 AM] Dave: Thank you soooo much for the pre
pop method!!!
[3/23/2010 10:56:17 AM] Dave: talking with you in Toronto last
year was huge!
[3/23/2010 10:56:33 AM] jvc: that’s great man!!!
[3/23/2010 10:56:52 AM ] jvc: Did you put any spin on it or just
use it exactly as I outlined?
[3/23/2010 10:57:11 AM] Dave: pretty much as you showed
[3/23/2010 10:58:09 AM] Dave: have build a huge list that
produces free money!!!
[3/23/2010 10:58:15 AM] Dave: love that part
[3/23/2010 11:00:25 AM] jvc: were you using email submits on
the front end? Or just built the list to use yourself?
[3/23/2010 11:00:46 AM] Dave: submits on the front end
[3/23/2010 11:00:58 AM] Dave: the list was gravey from there
[3/23/2010 11:01:21 AM] Dave: now I’m focusing more on
building the list
[3/23/2010 11:03:28 AM] Dave: I killed it on Nov and Dec over
$150,000
[3/23/2010 11:03:39 AM] jvc: holy crap man… nice!
[3/23/2010 11:03:45 AM] jvc: What sort of profit margins?
[3/23/2010 11:04:06 AM] Dave: 30-50%
[3/23/2010 11:04:25 AM] Dave: it was a good Christmas!

In case you skimmed and missed it, I want to repeat one line:

Dave: I killed it on Nov and Dec over $150,000

He generated over $150,000 in revenue over just 3 months using
my Prepop method exactly as I outlined!

Freaking. Awesome.

I’ve had a lot of great success stories from people about my
Prepop method, but this one definitely tips the scales. A lot
of people would take a few YEARS to generate that kind of
revenue online, and he did it in 3 months.

So first, Dave if you’re reading this… hats off to you my
friend, you ROCK!

Second, notice that he did this just a few months ago. Prepop
as a technique is still working as well as ever, and frankly
there’s no reason it should ever not work because it’s simply
about human nature.

Third, have you seen my Prepop Power Profits report?

If you haven’t, why not??

Well, possibly because it was only available through Gauher
Chaudhry’s viral product launch last year. You had to refer I
think 3 people to get my report. Thousands of people did so,
and tens of thousands didn’t.

I’ve decided that everyone should have a chance to read this
simple 14 page report. It’s changed some lives without a
doubt, maybe it can change yours too!

Even if you’ve already gotten the report, you probably still
want to pay attention to the rest of this message.

I’m making the report available at no cost to anyone who wants
it, but of course there’s a slight catch (as well as a great
opportunity!)

This is a little “viral experiment”. I thought about relating
it to the fact that I had a nasty cold last week, but I
thought that was kinda gross.

You can get Prepop Power Profits for free, just by signing up
at my viral site. And that’s just the beginning.

http://PrepopProfits.com

You’ll be given a unique referral link and when you refer just
3 people who signup through that link, I’ll give you access to
another secret video that few people know about, called
Demographic Domination.

I’ve actually been selling this to a small audience for a few
months, for $20.00. But for you it’s free if you refer 3
people.

Refer 50 people, and you’ll get to use my private keyword
tool, KWBot, and I’ll give you 100 credits worth $100.00.

And if you can manage to refer 300 people, I’ll give you a
free full lifetime license, to LPGen-X worth $597.00!

Now there’s no excuse for you to not be implementing Prepop,
and really if you can’t refer 3 people to get the Demographic
Domination video, then maybe you should forget about being a
marketer anyway.

There you have it… your April Fools Day Present. Maybe I’ll
start a new trend. Presents in April! Woohoo!

Go sign yourself up at www.PrepopProfits.com right now and
download the Prepop Power Profits report instantly. Then
start referring so you can get Demographc Domination for free
also! Put them both to use and then let me know about your
results.

I can’t wait to hear from you!