I was just searching for information on SOPA/PIPA because I heard that it had been quite quickly dismissed.  The search results that was delivered took me by surprise, despite that I had said this was going to be happening not long ago:

http://screencast.com/t/y9BcX82Rcb

Yep – personalized search results are here!

I’m somewhat unclear how they work or what results are personal and which are not.  From what I’m seeing, it’s only for some keywords so far.  Searches for “SOPA”, “PIPA”, “dogs”, and “cats” were all greeted with personalized results, but a search for “dog food” was not.

I imagine Google will be rolling this out more and more over time until ALL searches are “personalized”.  Care to share your thoughts on how this is going to change the SEO industry?  Comments below!

Jonathan

This entry was posted on Friday, January 20th, 2012 at 10:05 pm and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.