I just put this video up real quick to show something I think is just completely awesome…
http://screencast.com/t/COHuk5yJCJBI
If you aren’t already familiar with Remarketing, and aren’t already a member of VanCluteSolution.com, then you might want to check out my Remarketing Unleashed videos. For the price you can’t find better info anywhere on the topic.
Are you exploring remarketing yet? If so how’s it doing for you?
Jonathan
Gauher shared some awesome stuff on today’s webinar, in particular an entire new traffic source that he’s making 300% to 400% returns on! I’d never heard of this one prior to the call, and he gave it away for free.
Check this out, listen carefully and see if you can’t make use of some of the advice given here!
Jonathan
If you’ve ever wished you had a crystal ball that would tell you exactly what was working in PPC marketing right now, well you’re not alone.
Unfortunately, mine doesn’t seem to work. So I’ve got the next best thing!
Come join me and Gauher Chaudhry for a casual but very insightful discussion about what he’s doing in his PPC business right now, today, in September 2011 as well as what he thinks you should be doing into the future.
A few things he’s already shared with me, but there’s so much more that he hasn’t and I can’t wait to ask him about it all.
Naturally he’ll be talking about material that’s in his new PPCFormula 3 course, but whether you’re in the market for that or not this promises to be a very revealing conversation.
Make sure you’re there to eavesdrop! 
PPC Strategies & Tactics For 2011 And Beyond |
|||||||||||||||||||
|
I look forward to “seeing” you there!
Jonathan
This is a very limited time chance to get some really good free training on PPC marketing from someone who does this himself every day to make the bulk of his substantial income.
http://www.payperclickformula.com/webinar.php
It’s free, but will only be up another day two. So if you aren’t already a member of PPCFormula and you’d like to basically get a lot of the nuts & bolts of it all for free, make sure you check this out right away!
Jonathan
I don’t know how many people even know about Looksmart, but they’re one of the larger 2nd tier PPC engines. They do have a lot of traffic and it can be a whole LOT cheaper than Adwords for the same clicks.
Click the “Looksmart Video” link on this page to learn how to set up a looksmart campaign. If you’re into PPC at all, this will be a valuable 14 minutes and 47 seconds!
JVC
P.S.
Make sure to sign up for the free Webinar Gauher is going to be holding, on the same page.
Does PPC Still Work?
Amazingly, I get asked that question fairly often.
And I say amazingly because I tend to assume that by now, people must realize that traffic sources don’t work.
We work THEM!
And without exception the people that I know who make a good living via PPC, work very, very hard for it.
This stuff is NOT EASY. I don’t care what anyone tells you.
I suspect that nobody knows that better than Gauher Chaudhry.
As you probably know if you’ve been around me any length of time, Gauher is a “guru” in the PPC game, having created the PPCFormula course that changed many of our lives as far back as 2007.
In the years that I’ve known Gauher, I’ve watched him totally rebuild his business from scratch several times.
I’m talking about a guy who does 7 figures a year in PPC-generated commissions, and he’s rebuilt it all.
More than once!
But what’s even more remarkable than that, is that he hasn’t just managed to recreate his business each time (usually due to the nature of the game changing in some fundamental way).
He’s made it STRONGER than last time!
And here we are, today, in late 2011, when a lot of people I’m sure would tell you that the PPC game is “over”… with so many stories of account bans and slaps, it would be hard not to listen!
But Gauher’s doing better than ever.
And believe me, he’s not sitting on the beach with his laptop sipping a margarita!
He’s hard at work, every single day, nurturing his campaigns, building new ones, testing new ideas, and optimizing his data.
If there was an award for “Hardest Working Guy In PPC”, I’d say give it to Gauher!
His PPCFormula course has been closed for quite some time now, but that’s about to change once more as well.
Gauher has totally overhauled the course, with case studies of exactly what he’s doing NOW, in 2011, that’s working for him. PPCFormula 3.0 is about to launch.
I was one who took him up on the offer of “early bird” access to the new content earlier this year, and I truly must say that if you want to have the best shot at success with PPC – especially if you want to promote CPA offers – then PPCFormula 3 is the smartest way to go.
Check out the free video Gauher has just posted, where he walks you through the entire process of setting up a PPC campaign on one of his most profitable traffic sources, that almost nobody is talking about.
Sign up for his list and I’m certain you’ll get some really valuable tips from him even if you don’t decide to buy PPCFormula 3 now.
One last word of caution before I sign off… PPCFormula 3 is not “cheap” and in my opinion it shouldn’t be. The price reflects the caliber of people who have trusted Gauher as a teacher, and it’s worth many times the price for those who are willing to do the work.
I’ll say it again – FOR THOSE WHO ARE WILLING TO DO THE WORK.
This stuff isn’t easy, but if you will put in the time and the focus, it could change your life like it has so many others’.
Be well!
JVC
Just found out that Gauher Chaudhry has a batch of physical DVD sets of his PPCFormula 2 course leftover, and he wants to clear them out before he launches PPCFormula 3 next month.
You can get them for just $497 until they’re gone, and that’s less than half the regular price as I recall. Plus his OTO after you buy, is PPVFormula for only $397. As you may know, PPVF is where I initially learned all about PPV myself, so I can’t recommend it highly enough.
There’s less than 100 sets left and I know his list has over 50,000 people on it so… if this interest you, you definitely need to decide quickly!
Enjoy,
Jonathan
Last night’s webinar with Gauher was a blast, thanks so much to everyone
who took time out to be there live. I know a lot of people couldn’t
make it in person though, so we did decide to record it and I’m making
it available for everyone here:
There’s a lot of good content here even for non-LPGen owners so I figure
it will be good to just have it up for future reference.
So enjoy the replay, it’s about 90 minutes long I believe.
Jonathan
You may have noticed a change to the way Google returns search results recently. The results are now returned live as you type – probably using AJAX I’m guessing.
I think this is actually pretty cool, though it’s still taking me some time to get used to. What I wonder about though is what affect this will have on adwords advertisers.
I was actually part of a usability study involving this new technology about a month ago, and I went to Google’s headquarters and got to play around with it for about 90 minutes while they asked me a bunch of questions about it, and had me do certain tasks.
My biggest concern at that time, was speed. I told them in no uncertain terms, that if this slows down my search experience at all, I’m going to throw a fit and look elsewhere for my search engine. They assured me speed would not be an issue and for now I’d have to say that is true. It seems quite fast and responsive.
But the grey area I’m not sure about, is for Adwords advertisers. Since a single search query, typed by someone who is on the slower end of the spectrum (not everyone types 75+ words per minute like myself!), could actually contain multiple totally different queries within it, while it’s being typed out.
Here’s an example query:
honda dealer in chicago
I went and typed this query out slowly in google, as if I were figuring out what I was searching for as I went, or as if I were just a normal hunt-n-peck slow typist. I saw no fewer than 8 different sets of Adwords results returned, and many of them were not relevant to my search query because they appeared before it had been fully formed. Had I done this search “the old fashioned way” there would have been only a single set of Adwords ads returned – those for the final query.
So what this means is, a whole bunch of Adwords advertisers just received impressions from me, when I wasn’t looking for them at all and was highly unlikely to pay any attention to their ad. As most of us probably know, your CTR is a big part in determining your bid price, and the number of impressions you’ve received is a huge component in calculating CTR!
This suggests to me that this new feature could actually hurt advertisers, by reducing their CTRs and increasing bid prices. Which is of course good for Google, but bad for advertisers.
Will there be any long term fallout from this? I have no idea. But it was actually a point I brought up while I was at Google and they said that usability wasn’t involved in those kinds of decisions, and they didn’t know what the ramifications of it were or how it was going to be handled.
I do really like this new approach to search, but it remains to be seen what it’s going to do to the Adwords or SEO landscapes. Some more food for thought about it:
Since the results are going to change constantly as you type, people may be exposed to search rankings they would not otherwise have been. Will this mean that SEO for partial keyphrases might begin to gain more importance? What if for example in the above example query, I had ranked #1 for the term:
honda dealer in chi
Would my result have been displayed along the way, and possibly caught the searcher’s eye as they typed? Will this open the doors to an entire new world of partial domain names being registered? Or partial keyphrases being SEOd for?
I guess time will tell all!
Jonathan
Anyone who pays any attention whatsoever to marketing trends and technology, is probably aware of the explosion in cell phone use worldwide.
I’m in the USA and while we like to think of ourselves as so technologically advanced, there are certain areas where we are way WAY behind the curve, and mobile phone technology is one of the biggest.
The rest of the world has adopted the mobile phone years before we did. Some countries have put mobile phones in the hands of just about every single member of the population, even down to the lowliest beggar on the street!
What this means to marketers of course, is a massive audience. And wherever there’s an audience and a means to reach them, there’s going to be marketing, advertising, and sales. That’s the tricky part for marketers though – how to sell to these people. Mobile phone use is such a different behavior than a normal computer, the environment of the user, the amount of their attention you can command, limitations of mobile browser technologies… all these things conspire against marketers who only know the “traditional” way of selling stuff online.
Enter the gurus to teach us everything we need to know about making gazillions of dollars in the new Gold Rush.
I’ve seen mobile courses that make ridiculous promises and in my opinion are basically using the “mobile” buzzword to get you hooked, but then delivering something else. I think most of us would call that “bait & switch”. I mean, if someone tells me they’re going to teach me to make money with mobile, but proceeds to show me how to list build off mobile and make money via emailing that list, then it’s not really making money from mobile, is it? It’s email marketing!
This is where Gauher Chaudhry’s MobiBlueprint course intends to deliver the goods. It’s all about making money directly from mobile marketing.
Gauher has been working on monetizing mobile traffic for a few years now, and in fact I remember speaking with him about some of his earliest experiments when there was barely any mobile traffic even to be had. The Android platform barely existed, even the iPhone was somewhat of an unknown quantity.
But in his typical fashion, Gauher charged ahead anyway, even though there were a trillion obstacles in the way. He spent plenty of money without seeing a return, just to test and experiment, in order to find out what worked, and what didn’t.
And this is what, in my opinion anyway, differentiates Gauher from so many other course makers. Everything he teaches, is exactly what he actually does in his personal business every day. Despite having authored and sold several Internet Marketing training products, it’s still not his core business. His true business has always been driving leads via CPA offers using whatever traffic sources were available to him (organic, PPC, PPV, banners, mobile…) He’s one of those guys who is in the trenches day in & day out. I’ve spent time with him in his home and watched him sit with Excel for an hour doing his stats.
OK but this is supposed to be a MobiBlueprint review right? Well the fact is I do have access to the course, and have given it a quick skim… but I’ve been so busy working on my Admob automation tool (not to mention the dozen other projects I have going right now… argh!) that I haven’t had time to really sit down, go through all the videos, make notes, and implement. I will say though that the content looks thorough… here’s the table of contents:
Each module is around an hour in length it appears, with a PDF transcript as well as an MP3 download, AND a copy of the slides used in the presentation! In my experience, this is unusual and puts the MobiBlueprint course way ahead of the pack. Rather than going to lengths to restrict you from learning in the way that suits you best, Gauher and his partner Kim are going to great lengths to make SURE you can learn your preferred way! They even provide links to tools for watching the FLV files if you should choose to download the course videos to your own computer. Very nice!
There are also helpful links at the bottom of many of the modules, to additional tools or resources, and the whole thing is in a blog-like format where people can comment, so I’m looking forward to seeing what sorts of things people have to add to each module this way.
All in all this looks like a very good course, and I know that Gauher is an excellent teacher and I have no shortage of faith in his ability to deliver what he promises.
Despite how great I think the content looks and despite how much I trust and respect Gauher, the fact still remains that this is another “shiny object” in an already way-too-shiny industry. Should you jump on the mobile bandwagon? Maybe… but maybe not.
Before you buy this or any course, tool, or other IM related product or service, I encourage you to ask yourself how this directly fits into your current direction, and current business.
If you can’t come up with immediate ways that this is a definite fit for you, don’t buy it.
If you’re firmly on your way down one particular path, the last thing you need is someone to come along and convince you to get on a different path and start all over. Focus is a huge problem for internet marketers in particular it seems, and while I’ll be the first one to say that I believe mobile is going to be a massive part of the future of online marketing, I don’t want to see people buy this course just because it’s the latest shiny object and they can’t resist, even though they won’t actually end up using or implementing the material and techniques.
OK… now that my rant is over…  It’s time to present to you another shiny object! LOL
Seriously, if you are in fact going to get into mobile marketing, you won’t be alone. There’s going to be plenty of other competition entering the same markets at the same time as you. You need a competitive edge… something they won’t likely have, that gives you a big advantage.
For me, that advantage is usually in the form of some sort of automation or systematization. As soon as I saw Admob, I knew it needed to be automated. Facebook Ads has been automated. PlentyofFish has been automated. Google, Yahoo, Bing, and the rest of the PPC world has been automated. Mobile needs automation too… and so I set to work building it.
You may have already watched my teaser video on admob automation, in which case you have an idea of what I’m doing already (though It’s still improving it as I write this). I haven’t yet decided how widely I’m going to make this available, or what sorts of limitations I’ll place on it. But I will tell you this…
Those who buy MobiBlueprint through my affiliate link, will be guaranteed a chance to get access to it when I’m ready to release it. The rest of the world may not ever get to lay eyes on it.
To sum up… *IF* mobile marketing is something that makes sense for you and your business, then I highly encourage you to check out MobiBlueprint and give yourself the competitive advantage of automation that I’m going to be providing.
Enjoy!
Jonathan
You are currently browsing the archives for the PPC category.