There’s a relative newcomer to the IM world, and they’re adopting the “Group Discount” model ala Groupon, but for Internet Marketing related tools and other products.

My KWBot keyword tool was featured there recently, and I allow other products of mine to be featured there at some point in the future.  They call themselves “the Daily Gangster” and while I’m not crazy about the whole “Gangster” motif personally, I can see that they’re having some fun with it.

Anyway, check it out and see if anything grabs your fancy.  If you don’t have to pay full price for stuff… don’t! 

Jonathan

OK all you closet Dungeons and Dragons players! Now is your time to shine!

Wait… what??

Sorry… let me explain.  Based on looking over the recent Google Quality Rater Guide that was leaked out, I believe that for marketers, this is the “Age of the Persona”.

Now it’s not exactly a new concept to use a pseudonym, or even an entire other persona, when marketing online.  But Google has very clearly stated that they want to see “experts” delivering useful information and opinions on web pages.  And that their raters have been instructed to see through the “thin affiliates” and all the other games & tricks, to determine who is REALLY an expert, and who isn’t.

So, does this mean you have to go become a leading expert on everything you want to market?

No I don’t believe so.  But you better LOOK LIKE ONE!

This is where the RPG reference in my title comes in.  If you’re going to market something and don’t want to put your personal name on it (which often makes total sense to do), then you better make sure that whatever name you DO use, appears to be a genuine expert in the field.

So if you’re a man marketing fitness products for women, you’d better create a female “character” and really flesh her out.  Figure out her stats… give her a backstory.  Create profiles for her on social networking sites, business sites, etc.  Make it so that if someone looks her up, she’s real and “out there” and has the appearance of credibility.

I think that now more than ever might be the time to really dive deep into your “alter egos” and let them shine.  Give them a Flickr album of personal photos, an active twitter feed, friends who actually write to her on her Facebook wall… etc.

This should go a long way towards pleasing the quality raters if they come to her product site and decide to look her up to help determine if she’s truly an expert on women’s fitness.

So no matter who you really are, learn to create believable characters and portray them as fully as you can.  Doing so shouldn’t really take more than a few hours to set up a few accounts and post some content… and could provide you some long term benefits!

Jonathan

I just flickr this video up real quick to show something I think is just insanely awesome…

http://screencast.com/t/COHuk5yJCJBI

If you aren’t already familiar with Remarketing, and aren’t yet a member of VanCluteSolution.com, then you need to check out my Remarketing Unleashed videos.  For the cost you can’t find better info anywhere on the subject.

Are you doing remarketing yet?  If so how’s it going for you?

Jonathan

I just read this article and thought it was a very good reminder of the basic principles needed for an effective landing page.

Check it out and see how many of these things you are, or are not, doing yourself!

Jonathan

Gauher shared some awesome stuff on today’s webinar, in particular an entire new traffic source that he’s making 300% to 400% returns on!  I’d never heard of this one prior to the call, and he gave it away for free.

Check this out, listen carefully and see if you can’t make use of some of the advice given here!

Jonathan

If you’ve ever wished you had a crystal ball that would tell you exactly what was working in PPC marketing right now, well you’re not alone.

Unfortunately, mine doesn’t seem to work.  So I’ve got the next best thing!

Come join me and Gauher Chaudhry for a casual but very insightful discussion about what he’s doing in his PPC business right now, today, in September 2011 as well as what he thinks you should be doing into the future.

A few things he’s already shared with me, but there’s so much more that he hasn’t and I can’t wait to ask him about it all.

Naturally he’ll be talking about material that’s in his new PPCFormula 3 course, but whether you’re in the market for that or not this promises to be a very revealing conversation.

Make sure you’re there to eavesdrop! 

I look forward to “seeing” you there!

Jonathan

This is a very limited time chance to get some really good free training on PPC marketing from someone who does this himself every day to make the bulk of his substantial income.

http://www.payperclickformula.com/webinar.php

It’s free, but will only be up another day two.  So if you aren’t already a member of PPCFormula and you’d like to basically get a lot of the nuts & bolts of it all for free, make sure you check this out right away!

Jonathan

I don’t know how many people even know about Looksmart, but they’re one of the larger 2nd tier PPC engines.  They do have a lot of traffic and it can be a whole LOT cheaper than Adwords for the same clicks.

Click the “Looksmart Video” link on this page to learn how to set up a looksmart campaign.  If you’re into PPC at all, this will be a valuable 14 minutes and 47 seconds!

JVC

P.S.

Make sure to sign up for the free Webinar Gauher is going to be holding, on the same page.

Does PPC Still Work?

Amazingly, I get asked that question fairly often.

And I say amazingly because I tend to assume that by now, people must realize that traffic sources don’t work.

We work THEM!

And without exception the people that I know who make a good living via PPC, work very, very hard for it.

This stuff is NOT EASY.  I don’t care what anyone tells you.

I suspect that nobody knows that better than Gauher Chaudhry.

As you probably know if you’ve been around me any length of time, Gauher is a “guru” in the PPC game, having created the PPCFormula course that changed many of our lives as far back as 2007.

In the years that I’ve known Gauher, I’ve watched him totally rebuild his business from scratch several times.

I’m talking about a guy who does 7 figures a year in PPC-generated commissions, and he’s rebuilt it all.

More than once!

But what’s even more remarkable than that, is that he hasn’t just managed to recreate his business each time (usually due to the nature of the game changing in some fundamental way).

He’s made it STRONGER than last time!

And here we are, today, in late 2011, when a lot of people I’m sure would tell you that the PPC game is “over”… with so many stories of account bans and slaps, it would be hard not to listen!

But Gauher’s doing better than ever.

And believe me, he’s not sitting on the beach with his laptop sipping a margarita!

He’s hard at work, every single day, nurturing his campaigns, building new ones, testing new ideas, and optimizing his data.

If there was an award for “Hardest Working Guy In PPC”, I’d say give it to Gauher!

His PPCFormula course has been closed for quite some time now, but that’s about to change once more as well.

Gauher has totally overhauled the course, with case studies of exactly what he’s doing NOW, in 2011, that’s working for him.  PPCFormula 3.0 is about to launch.

I was one who took him up on the offer of “early bird” access to the new content earlier this year, and I truly must say that if you want to have the best shot at success with PPC – especially if you want to promote CPA offers – then PPCFormula 3 is the smartest way to go.

Check out the free video Gauher has just posted, where he walks you through the entire process of setting up a PPC campaign on one of his most profitable traffic sources, that almost nobody is talking about.

Sign up for his list and I’m certain you’ll get some really valuable tips from him even if you don’t decide to buy PPCFormula 3 now.

One last word of caution before I sign off… PPCFormula 3 is not “cheap” and in my opinion it shouldn’t be.  The price reflects the caliber of people who have trusted Gauher as a teacher, and it’s worth many times the price for those who are willing to do the work.

I’ll say it again – FOR THOSE WHO ARE WILLING TO DO THE WORK.

This stuff isn’t easy, but if you will put in the time and the focus, it could change your life like it has so many others’.

Be well!

JVC

Just found out that Gauher Chaudhry has a batch of physical DVD sets of his PPCFormula 2 course leftover, and he wants to clear them out before he launches PPCFormula 3 next month.

You can get them for just $497 until they’re gone, and that’s less than half the regular price as I recall.  Plus his OTO after you buy, is PPVFormula for only $397.  As you may know, PPVF is where I initially learned all about PPV myself, so I can’t recommend it highly enough.

There’s less than 100 sets left and I know his list has over 50,000 people on it so… if this interest you, you definitely need to decide quickly!

Enjoy,

Jonathan